GENERATIVE POSITIONING STRATEGY (GPS) | PATENT PENDING: GB2609409.4
There’s a new policy adviser in Sacramento.
Do you know what it’s saying?
AI platforms like ChatGPT, Gemini, Claude, Grok, and Perplexity are already shaping how legislators, staff, journalists, and voters understand your issue, your record, and your opposition — often before you can make a case directly. GPS is how you find out what they’re saying, and do something about it.
Most organizations have no idea what AI is already telling people about them.
Generative AI has moved from novelty to working tool inside California government itself. The Department of Finance uses it to help analyze the budget impact of the bills it reviews. The Governor’s office has extended Claude to every state agency, city, and county in the state. More than half of employed Californians say they already use AI tools at work.
When a legislative staffer, a reporter, or a constituent asks a chatbot to explain a bill, a company, or a coalition, the answer is rarely neutral, even when it looks that way. It reflects whatever sources the model can reach and prefers to cite, what material it was trained on, and how a prompt is phrased.
Generative Positioning Strategy (GPS), developed by KP Public Affairs with London based-consultancy Pagefield, audits how the leading AI platforms discover, frame, compare, and recommend your organization or issue. From there, KP combines source intelligence, AEO checks, and consultant-led recommendations to turn that data into a strategic action plan, backed by deep expertise in California politics, public affairs, policy, advocacy, and reputation management.
SCALE OF A STANDARD AUDIT
250K
1M+
400+
5+
signals generated per standard audit
data points for high-complexity audits
questions run across categories of analysis
major AI platforms tested
IN SACRAMENTO, GPS ANSWERS
Five questions every advocate wishes they could answer.
01
Are your talking points landing?
When AI explains your issue, whose framing does it repeat, yours or your opposition’s?
02
Will policymakers see your business case?
Understand what staff are regulators are told when they ask AI about your sector, your issue, and your organization, before you enter a fight.
03
Where is the narrative fragile?
GPS stress-tests a bill, ballot measure, organization, or issue under supportive, skeptical, and adversarial questioning.
04
Are your interests being treated as credible?
Are you being recognized as an authority, an interested party, or absent from the conversation altogether, and does that answer change depending on who’s asking?
05
Does AI lead with your worst moment?
Find out whether AI surfaces controversies unprompted, and whether your side of the story travels with them.
HOW AN ENGAGEMENT RUNS
From audit to action plan.
01
Scope the lens
A bill, ballot measure, regulatory proceeding, or organization, plus the audiences and opposing narratives to test.
02
Run the audit
Hundreds of questions, phrased the way real audiences ask them, run repeatedly across the major AI models.
03
Score the output
Whether you surface, how you’re framed, how the narrative holds up under scrutiny, and whether AI has its facts right.
04
Act on it
A prioritized response across messaging, source strategy, content, and stakeholder engagement, grounded in KP’s Sacramento expertise.
RESOURCES
Read the case for GPS, and see it in writing.
Coverage, materials, and background on GPS as they become available.
KP Generative Positioning Strategy Factsheet
The one-page overview with scannable information on methodology, scoring, and levels of support.
FAQ
GPS Frequently Asked Questions
Answers to common questions on how GPS works, what it measures, and how to interpret results.
LINKEDIN SERIES
GPS insights & commentary
LinkedIn content series unpacking what GPS finds and what it means for California advocacy.
OP-ED
"There's a new policy adviser in Sacramento. Do you know what it's saying?"
Written for a California policy audience.
Find out what AI is already telling people about your issue.
KP Public Affairs and Pagefield will scope an introductory audit around your organization, issue, and stakeholder lens, then return an expert briefing with priority recommendations.
FOR MORE INFORMATION CONTACT
Patrick George
Partner, KP Public Affairs
+1 916-202-1982